Amazon Enters Textbook Rental! This time renting physical books.

Last August Amazon tried to make a splash promoting a new textbook rental program.  The only problem was that this rental program was selling digital textbook rental, not the rental of a physical textbooks.  Starting last week Amazon began testing physical textbook rental and released the new product to the whole website on Monday.  The new service is an extension of the Amazon marketplace which helps protect Amazon from nexus issues.

With this textbook rental offering Amazon has clearly positioned itself to take on the college textbook market.  Earlier this summer Amazon announced a 6 month free trial to Amazon Student offering students 2-day shipping for free along with other features such as streaming movie downloads.

It will be interesting to watch how the media responds as they always jumped on Amazon’s back when they do new product releases.

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: